Different magazine's use different types of language for the content. Some magazines specifically target one genre of music and therefore will associate the language used in their magazine with the style. However, some magazines do not specify in only one genre of music and therefore the language may be varied considering what genre has been used, or a simple, formal launguage may be used to connect with the broad audience overall. Different styles of language are used to fit the genre of the magazine simply so that the magazine will target the reader more specifically and connect with them as an audience.
Magazines that specify in hip-hop/urban genres (such as Complex or Vibe magazine) use informal/slang language to identify with the reader effectively. Using a formal language register would be inappropriate for a hip-hop magazine.
In my magazine, as it is a magazine of a hip-hop/urban genre, I will use informal/casual language for the content. This would appeal to the audience of the magazine and identify with the audience as the target audience can relate to this style of language. However, I will not use slang phrases in my language as I believe this could create the wrong impression of my magazine and it could be seen as tacky/low quality.
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